For the longest time, Lenny & Larry’s has been recognized by its iconic logo with illustrated versions of Lenny and Larry with their heads close together, so it looks like they have one giant head of hair. It’s always been an interesting logo, seen, of course, on the brand’s signature, high-protein Complete Cookie. All these years later, Lenny & Larry’s is finally changing that unforgettable logo, switching to a much more colorful and cartoonish design.
You can see what the updated Lenny & Larry’s logo looks like in the image above, and it does bring a very different feel to the brand. It’s still got that playful edge to it thanks to the line drawing and colors, but again, a different feel overall. The functional food company has also decided to make the characters in the logo full-bodied, where, in some situations, including on the Lenny & Larry’s website, you can see them as entire people, not just waist up.
After seeing the original Lenny & Larry’s logo for so long, ever since Stack3d got into the industry, it’s a lot to take in. With that said, it is going everywhere, taking over the brand’s website, being placed onto all of its high-protein snacks and treats, and even leading its marketing with the cartoonish characters getting use in many different situations.
