Mars does a great job at doing things differently in its local market with authentic collaborations that stand out, including, of course, its one with condom maker Durex to promote sexercise and the importance of protein. The creative company has now joined forces with TeamJoined, an Asian fitness apparel and equipment brand, for a limited-time bundle that comes with a special edition flavor of protein powder and lifting accessory.
For Mars’ side of the collaboration, there is an Unsweetened Latte flavor of its premium Hydrolyzed Whey Protein, packing 26g of quality protein per sachet, 2.9g of carbohydrates, under 2g of sugar, 2.5g of fat, 137 calories, and a splash of caffeine as it is made with coffee powder. Making up the other half of the partnership, TeamJoined contributes a pair of wrist wraps, branded with a coffee-feeling pattern that matches the Latte protein powder.
Mars is giving fans the ability to purchase the limited edition Unsweetened Latte flavor of Hydrolyzed Whey Protein separately in a pack of 30 sachets at TWD 1,500 (47.64 USD) or get the beautifully boxed set with the wrist wraps at 1,880 (59.71 USD).
