The clear protein specialist, Oath Nutrition, that has been consistently launching new flavors for its signature Clear Protein Powder, has gone down a very different path this week with the introduction of its first-ever beverage. The innovation does have a bit of familiarity to the brand’s flagship product, as it is a clear and carbonated ready-to-drink protein, but there is another functionality to it that’s just as important, which makes it more of a hybrid offering.
Oath Nutrition’s beverage debut is the Oath Energy Protein Drink, where you get a moderate 100mg of natural caffeine for energy and a mild 10g of quality protein from fast-absorbing whey isolate. The other nutrition numbers involved in the product are a single gram of carbohydrates, none of that sugar, zero fat, and 45 calories. The Energy Protein Drink is sweetened with sucralose for three refreshing flavors in Summer Citrus, Wild Berry, and Juicy Peach.
The Oath Energy Protein Drink is an anytime innovation, or at least anytime you need some uplifting energy from 100mg of caffeine, and at the same time, you get to push up your daily protein intake by 10g. The light, refreshing flavors make it something you can drink more casually, and Oath Nutrition is launching it in one of the more convenient places for consumers to purchase in the big box retailer Target, in boxes of four 12oz cans at a competitive price.
