Grüns has exploded over the last few years with the force of its signature Superfoods Greens Gummies, a convenient daily nutrition supplement named after its core ingredients. The product combines superfoods like kale, spinach, acerola, goji, and cabbage with vitamins, minerals, adaptogens, and tapioca fiber for digestive support. It comes in a variety of flavors, with each serving packaged into individual, easy-to-use pouches for consistent daily use.
The corporate giant Unilever has now agreed to acquire Grüns, bringing the fast-growing greens supplement company into its Wellbeing division as part of a broader push into premium, high-growth categories. Founded in 2023 by Chad Janis, the brand quickly scaled with a strong digital presence and consumer adoption. The partnership is expected to expand reach, accelerate innovation, and further develop Grüns within Unilever’s infrastructure.
The acquisition aligns Grüns’ focus on enjoyable, consistent nutrition with Unilever’s scale and experience in building global wellness brands. The exact number Unilever acquired Grüns for has not been disclosed; however, with a valuation of $500 million around this time last year, and a current pace of shipping 10 million gummies a day, it’s undoubtedly high. You can see the complete press release on the acquisition on Unilever’s own website at unilever.com.
