XO Fitness in the United Kingdom is a very performance-driven sports nutrition company with flagship supplements like Daily Hydration and Energy Gel in the traditional smooth gel pouch format. Daily Hydration is packed full of electrolytes to support hydration, as the name implies, whether that’s for intense exercise or throughout the day. As for Energy Gel, that’s a classic carbohydrate gel sachet providing 22g primarily from maltodextrin.
There are plenty of other supplements available from XO Fitness in the sports nutrition realm, including a pre-workout squeezed into a 60ml shot or in that Energy Gel format, but with the likes of beta-alanine and a fair amount of caffeine. The growing brand plays in creatine too, with Creatine Gummies, Creatine Chewables, and Daily Creatine stick packs, and consumers are about to start seeing all of those products in many more places across the U.K.
XO Fitness has teamed up with the premier distributor, Tropicana, to broaden the reach of the brand’s performance and get its already strong appeal and attraction in front of even more people. Tropicana is now carrying all of the brand’s key supplements, from its Creatine Gummies to its Pre-Workout Shot and Daily Hydration. The distribution agreement is a huge step for XO Fitness, as it has grown to several million in revenue while sticking to a single retailer, something the Tropicana network will obviously change and help it reach new heights.
