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Avvatar enters the ready-to-drink protein market although with a coffee twist

Avvatar Protein Coffee

Avvatar in India is a heavy-hitting competitor in the world of protein, like many major international supplement companies. It has an impressive selection of traditional powder-format products for various walks of life, nutrition strategies, and budgets. The brand also has a crispy and crunchy protein wafer and has just expanded further into the convenient side of things with a beverage, but this is not your standard offering in milkshake-like flavors.

Avvatar has revealed and released Protein Coffee, a ready-to-drink supplement that says a lot in its name, as it is indeed a combination of high-quality protein and coffee powder. The product packs 15g of complete protein in a 250ml carton from milk and milk protein concentrate, an equal 15g of carbohydrates, a lot of that sugar, 4g of fat, and 150 calories. Again, it is made with real coffee, although the brand says it’s specifically for flavor and makes no mention of caffeine content, so it doesn’t sound like there will be any sort of energy.

There are two flavors to choose from on the debut of Avvatar’s Protein Coffee, best served cold, and they are Classic Cold Coffee and Vanilla Cold Coffee. Regardless of which way you go, they have that same 15g of muscle-building and recovery-supporting protein. It is an interesting entry into the game of ready-to-drink protein, and you can grab it from retailers or go straight to Avvatar’s online store, where a box of a dozen will cost you ₹1,188 (12.46 USD).