NutriFitt Labs has always been a supplement company to keep an eye on for a number of reasons. Firstly, it knows how to formulate a product, showing many times over that it can pack out a formula with a wide variety of ingredients and highly efficacious dosages. The brand also knows the ins and outs of categories, how to approach them, and even in the more uncommon specialized departments like organ health, high-stimulant pre-workouts, and muscle builders.
The latest and biggest news from NutriFitt isn’t a whole new supplement, reformulation, or even a flavor; it has announced that it’s brought on board a new ambassador, and it is a big one. The legendary bodybuilder Lee Priest has become the face of the hardcore brand and will look to further its reach and awareness. To add even more fuel to the exciting announcement, NutriFitt and Priest will be developing some products together for launch later this year.
Lee Priest is a well-known name in the bodybuilding world as well as sports nutrition, being associated with many different brands over the years. We look forward to seeing what comes of the NutriFitt and Priest partnership, especially if the two collaborate on editions of supplements, come up with entirely separate products, or even develop a new line.
