RYSE has officially revealed its first authentic collaboration with the iconic frozen treat brand Popsicle, teaming up for a flavor inspired by one of the most recognizable ice pops ever made. The partnership begins with an official Popsicle Firecracker RYSE Energy Drink, bringing together the classic layered combination of sweet cherry, citrusy lemon, and blue raspberry that has made the red, white, and blue summertime favorite a generational staple.
While this is the first time RYSE has partnered with Popsicle, the frozen treat giant is no stranger to the sports nutrition and functional food world. Liquid I.V. brought Popsicle’s authentic Firecracker experience to its Hydration Multiplier a couple of years ago, C4 built an entire collection of officially licensed Popsicle flavors for its energy drink and energy shot, and most recently, Grüns launched a limited Firecracker flavor of its popular superfood gummies.
RYSE joins that growing list with what is likely to be the first of several authentic Popsicle collaborations; in fact, we did kind of already get one a month ago when it previewed a Fudgsicle Protein Shake, another iconic product from the Popsicle family.
