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Edible supplement specialist SUP puts muscle-building creatine into jelly beans

Sup Creatine Jelly Beans

The edible supplement specialist SUP, widely available down under in Australia and New Zealand, has introduced a whole new way to eat your daily dose of muscle-building creatine. Launching shortly from the fast-growing supplement company is Creatine Jelly Beans. It is the same sort of concept as SUP’s original Creatine Gummies, packing 3g of the title ingredient per serving, although here, it’s in jelly beans, not chewy gummies.

Just like the gummies, SUP Creatine Jelly Beans have 3g of creatine per serving, meaning you will have to have a little more than the recommended amount if you want to pump up to the more traditional full dosage of 5g. We are talking about classic creatine monohydrate here to support strength, performance, and power, and, of course, there is some nutrition by way of carbohydrates with the 3g of creatine, but no sugar and low calories.

A lot of the time, companies that jump on trends don’t drift too far from the original concept, although that’s clearly not the case at SUP. Expanding into another type of treat or candy is a smart play and an easy attraction to those who are already fans of the brand. SUP Creatine Jelly Beans are rolling out across shelves shortly, specifically at the supermarket chain Coles, where the cost is expected to be around $30 (21.53 USD) for a bag.