Functional beverages have exploded over the last few years, and almost every innovation has centered around either caffeinated energy or muscle-building protein. A newcomer named DeLuca Vodka is taking that better-for-you mindset in a completely different direction, applying it to premium spirits instead. The beverage is designed specifically for active, health-conscious consumers wanting greater transparency in what they’re drinking without compromising on quality.
The idea behind DeLuca Vodka comes from an extremely familiar person, as it was created by Jeremy DeLuca, co-founder of Bodybuilding.com. Rather than reinventing vodka itself, the brand focuses on clearly communicating what consumers are getting, calling out 97 calories per serving, zero carbohydrates, zero sugar, a gluten-free profile, and premium production that includes seven distillations, activated charcoal filtration, and a corn-based spirit.
While it is obviously still an alcoholic beverage at 40% ABV, Jeremy Deluca and DeLuca Vodka are aiming to bring the same straightforward transparency that’s become common throughout sports nutrition into the spirits space. The small-batch vodka is positioned for consumers balancing fitness and social, delivering a clean ingredient profile and clear nutritional profile in a 750ml bottle, and you can get your hands on it through delucavodka.com for $29.99.