FRISS is one of the more unique names in the growing energy category, taking an alternative approach to caffeine with convenient oral pouches instead of the usual cans, bottles, or powders. The brand’s products are built around precision-dosed caffeine for sustained focus and controlled energy, and this week it announced a major partnership, joining respected endurance racing outfit AF Corse USA as an Official Partner for the remainder of the 2026 season.
The collaboration is built around the shared values of consistency, discipline, and performing under pressure, all qualities AF Corse has demonstrated through multiple victories at the legendary 24 Hours of Le Mans and a recent win at the 12 Hours of Sebring. FRISS plans to support the partnership with creator-led activations throughout the season, expanding on its Sebring livestream with Sam Frank through more behind-the-scenes content, livestreams, and race experiences at events like Watkins Glen, bringing fans closer to one of motorsport’s premier endurance teams.
At the center of the announcement is FRISS’ signature caffeine pouch, available in precise 75mg and 100mg strengths to provide smooth, reliable energy without the spikes and crashes commonly associated with traditional energy products. The zero-sugar, zero-calorie, vegan formula is third-party tested and anti-doping certified, delivering fast-onset caffeine for up to two hours of steady focus in flavors like Fresh Mint, Strong Mint, Energy, and Espresso Macchiato.
