For the longest time, bodybuilder Iain Valliere has been an athlete and ambassador for Raw Nutrition, but for 2026, he has decided to part ways with the international powerhouse and come up with something completely new for himself. Valliere has gotten together with a few other bodybuilders, including Blake Course, Julien Geoffrion, and two-time Mr. Olympia Men’s Physique runner-up Sadik Hadzovic, who has been associated with a few notable brands over the years.
The guys have introduced their next venture this week, and it is a supplement company called Chosen Supps. Very little has been shared about what it’s bringing to market, only that it will make products in traditional formats like pills and powders. A few snapshots from Chosen Supps’ announcement video do confirm some of the categories the newcomer will be covering, including protein powder, pre-workout presumably with stimulants, and the fast-growing world of creatine.
Chosen Supps is not available yet and won’t be for what looks to be at least another month and a half. The team of bodybuilders is promoting a launch month of September, so just over a month away or two months if they’re talking about the end of September. Coincidentally, that is right around the time of this year’s Mr. Olympia competition, which historically has been a good time for brands to make their debut or launch something new, whether it’s at the event or around it.
