Jams came to market a little over a year ago with its Protein PB&J, a functional spin on the familiar crustless peanut butter and jelly sandwich. The product launched in Strawberry and Berry, pairing real fruit jelly with peanut butter inside a soft pocket and delivering 10g of protein, 4g of fiber, 6g of sugar, and 260 calories. The product is deliciously on-point, giving you the complete experience with that marginal protein twist and, of course, calories that are worth counting.
Since then, Jams has not added any more tastes to the menu of its flagship innovation, but has spent the last several weeks teasing what would be its first extension, and the clues made the direction fairly obvious. The brand has now confirmed Grape, bringing the classic sweet, slightly tart jelly profile many closely associate with traditional peanut butter and jelly sandwiches. The new flavor is launching soon and will join the originals at major retailers Target and Walmart.
