Vimto owner Nichols and Myprotein are taking their long-running partnership into an entirely new category with the launch of Clear Whey Protein Water. The innovation sees the well-established supplement bring its extensive expertise from the clear protein subcategory into the fast-moving beverage business. The brand has done plenty of clear protein innovations over the years, but the majority of them have been powder products.
The ready-to-drink Myprotein Clear Whey Protein Water is launching in a couple of months’ time, in September, with two tastes to choose from, in Raspberry Lemon and, of course, an authentic Vimto collaboration. The ready-to-drink supplements come in a half-liter bottle, packing 15g of quality protein from whey protein, giving you all of the muscle-building essential amino acids, low carbohydrates, no sugar, and a guilt-free calorie count.
Nichols will manufacture and distribute the beverage across the United Kingdom, building on a partnership that first began in 2021 when Myprotein introduced its original Vimto Clear Whey Protein Powder. The upcoming Clear Whey Protein Water will have a solid price of £2.99 (4.00 USD) each, making it a competitive grab-and-go option for consumers.
