Vilgain has done something few, if any, sports nutrition companies have ever attempted, transforming its premium products into a genuine supermarket experience. Rather than supplying another retailer or going through a new distributor, the Czech brand has created full-scale health-focused supermarkets where shoppers can pick up everyday groceries, fresh bakery items and produce, as well as its own ready-to-eat meals, premium supplements, and functional foods.
The concept continues to prove its popularity as Vilgain prepares to open yet another Health Store, this time at OC Flora in Prague on July 23rd. The new location will carry the same extensive selection of food and nutrition products while also featuring fresh offerings and a collaborative gelato experience. It’s another step in the brand’s rapid retail expansion and further evidence that its supermarket-style approach is resonating with consumers across its home market.
