Prime has put together several special edition flavors over the years, whether for major events, athlete signings, or limited collaborations, and it has just quietly added another one to that list. The latest from the beverage giant is another of those rare releases, although this one revolves around one of the biggest celebrity gatherings of the year, Michael Rubin’s annual White Party. Logan Paul himself attended the event, where guests were treated to an unreleased flavor of Prime Hydration.
The special edition beverage is called White Ice, featuring a clean all-white can design to match the theme of Michael Rubin’s famous White Party. As far as we can tell, the product was handed out exclusively to attendees at this year’s celebration, although nothing has been said about it remaining event-exclusive or eventually getting a wider release. It wouldn’t be surprising if we never see the White Ice Prime Hydration Drink again, as that’s been the case many times with other special editions.
