The energy drink category continues to be one of the biggest and busiest out there, with heavy competition coming from established players as well as newcomers to the market. One of the newest that’s about to hit the scene is the bright yellow Awaken, and while it is not yet available, it does have most of its details out there. It won’t be taking a hugely complex approach, but it has all of the features expected from a modern-day energy drink.
Awaken comes in an eye-catching, unmissable bright yellow can, and it’ll have just the one signature flavor named Original Surge. As for functionality, the brand has confirmed there will be a variety of B vitamins, electrolytes for hydration, and a moderate 100mg of caffeine. Nutritionally, it’ll be completely guilt-free with absolutely no sugar or carbohydrates, and low calories; and since the caffeine is 100mg, there is room to have more than one.
Awaken has set up a waitlist you can sign up for and be notified as soon as its debut energy drink becomes available for purchase. We are excited to find out how the newcomer tastes, as many energy drink brands and consumers know, the flavor is a crucial detail. With Awaken not giving anything away in the name, that’s what has us most interested, as originals are always intriguing to try, especially from new competitors looking to have an impact.
