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Introducing ‘ndulge and its Greek yogurt treat with a macro balance similar to a protein barIntroducing ‘ndulge and its Greek yogurt treat with a macro balance similar to a protein barOptimum and Wisconsin Brewing craft a non-alcoholic beer packed with 10g of proteinOptimum and Wisconsin Brewing craft a non-alcoholic beer packed with 10g of proteinDavid makes a shake with EPG and ultrafiltered milk providing 30g protein and 140 caloriesDavid makes a shake with EPG and ultrafiltered milk providing 30g protein and 140 caloriesIndustry legend Optimum introduces its entirely milk-based Essential Protein PowderIndustry legend Optimum introduces its entirely milk-based Essential Protein PowderDavid sister-brand HallPass makes peanut cups that have a third the calories of Reese’sDavid sister-brand HallPass makes peanut cups that have a third the calories of Reese’sMyprotein’s isolate protein powder is now on the menu at Five GuysMyprotein’s isolate protein powder is now on the menu at Five Guys
Hot Rule

Hot Rule launches an isolate protein powder, although it’s not entirely whey isolate

2 min read
Hot Rule Gardenia Apple Protein Powder

Flavor innovation continues from Hot Rule in a tasty Watermelon Ice Cream Whey Protein

1 min read
Hot Rule Watermelon Ice Cream Whey Protein

Ever-busy Hot Rule in China mixes banana, chocolate and cocoa for its latest flavor

1 min read
Hot Rule Banana Chocolate Whey Protein

Hot Rule shows its creative flair yet again in a Cheese Honeydew Melon-flavored protein powder

1 min read
Hot Rule Cheese Honeydew Melon Six Fold

Hot Rule promises 95% omega-3s in its premium blister pack fish oil supplement

1 min read
Hot Rule Fish Oil

Chinese brand Hot Rule shows off its creativity again in a Rose Lychee Iced Milk Whey Protein

1 min read
Hot Rule Rose Lichi Iced Milk Protein Powder

Hot Rule combines six separate sources to differentiate its latest protein innovation

2 min read
Strawberry Hot Rule Sixfold Protein

Hot Rule debuts a yeast-based protein powder packing a solid 75% protein balance

2 min read
Hot Rule Yeast Protein Powder

Hot Rule keeps the new extensions coming in a sweet Taro Milk flavor of Whey Protein

1 min read
Taro Milk Hot Rule Protein Powder

Hot Rule pumps out another intriguing flavor in Apple Mousse for its signature whey protein

1 min read
Hot Rule Apple Mousse Whey Protein Powder

Hot Rule continues the creativity for its flagship protein powder in Orange Blossom Red Wine

2 min read
Hot Rule Orange Blossom Whey Protein

Hot Rule fills its newest flavor of Whey Protein Powder with cookie chunks

1 min read
Hot Rule Whirlwind Cocoa Whey Protein