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Monster expands its Shot concept with creamy vanilla in regular and zero-sugar versionsMonster expands its Shot concept with creamy vanilla in regular and zero-sugar versionsEnergy drink giant Rockstar puts its star front and center in its louder rebrandEnergy drink giant Rockstar puts its star front and center in its louder rebrandVeiny Galaxy takes its hardcore pre-workout identities into caffeine pouchesVeiny Galaxy takes its hardcore pre-workout identities into caffeine pouchesPistachio & Berries Red Bull arrives in Europe with a surprise hint of caramelPistachio & Berries Red Bull arrives in Europe with a surprise hint of caramelSurreal teams up with KFC for an actual Kentucky Fried Chicken-flavored protein cerealSurreal teams up with KFC for an actual Kentucky Fried Chicken-flavored protein cerealCinnamon Bun follows Chocolate Cake onto the menu of Barebells’ Whey Protein PowderCinnamon Bun follows Chocolate Cake onto the menu of Barebells’ Whey Protein Powder
Trubar

TruBar partners with Cha Cha Matcha for a white chocolate-coated matcha latte bar

1 min read
Cha Cha Matcha Trubar

TruBar begins the holiday celebrations early with two Christmassy flavors and one for fall

1 min read
Peppermint Please Trubar

TruBar makes a Bananaaaaaa flavor of its Kids Protien Bar with the Minions

1 min read
Trubar Kids Minions Bananaaaaaa Bread

TruBar introduces a bigger higher-protein snack packing 18g of protein

2 min read
Trubar Pro

Popular plant-based protein bar marker Trubar picked up for $142 million

2 min read
Trubar Acquisition

Trubar makes a school-friendly bar for kids packing as much as 9g of protein

2 min read
Trubar Kids