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Protein bar leader Barebells actually started with a protein-packed pudding

Barebells Original Protein Pudding

Turkey’s Bigjoy keeps the Dubai Chocolate feel going in a Pistachio flavor of protein powder

Big Joy Pistacchio Big Whey Classic

FRO ZEN brings the Dubai Chocolate trend to its delicious ice cream protein bar

Dubai Crunch Fro Zen Power Protein Bar

Xtremis Cartel brings onboard InnoSlim and Mitoburn to step up its stim-free fat burner

Xtremis Cartel Caliente V2

Stack3d will be back at FIBO in full force sharing all of the excitement straight from the show

Fibo 2025 Tee

Vitamin Shoppe partners with popular brands for its creative Hometown Stores concept

Vitamin Shoppe Hometown Store Concept

Metalab relies entirely on superior beta-lactoglobulin in its clear style protein powder

Metalab Jucy Protein

Per4m makes a hydration drink but squeezes everything into a compact 100ml shot

Per4m Hydrate Beverage

Summer arrives early at NOCCO in a refreshing blend of orange and pomegranate

Arancia Nocco

Barebells puts its US-exclusive Peanut Butter flavor into distribution in its home country

Sweden Launch Of Peanut Butter Barebells

South Africa’s Nutritech enters the clear protein space in a small 1.1lb offering

Nutritech Clear Protein

MuscleBlaze drops the first candy-themed flavor of its CreAbsorb enhanced creatine

Muscleblaze Candy Rush Creatine
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