Ghost has officially entered the fun-filled world of functional food with the all-new Ghost Protein Bar, a two-piece candy bar-style snack built on a doughy base, topped with a gooey filling, and wrapped in chocolate. The format separates it from many traditional protein bars, while still delivering 20g of protein from milk isolate and whey concentrate. At launch, the menu includes Chocolate Caramel, Chocolate Peanut Butter, and Chocolate Chip Cookie Dough.
Availability of the Ghost Protein Bar begins on the first day of next month, which is tomorrow, with a direct-to-consumer drop of all three flavors in 4-pack and 12-pack boxes. A couple of weeks later, we will see the mouthwatering bars roll into GNC and Vitamin Shoppe in 12-packs and singles, followed by a 7-Eleven release on October 29th. To round it out, the supermarket Kroger is scheduled to add the Ghost Protein Bar to shelves on November 2nd.
