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Mike Israetel puts 23g of superior BLG-100 protein in his pocket-sized Genius Shot

Mike Israetel Genius Shot

Noah Jay blends white chocolate and peanut butter for its collaboration with Ekkovision

Ekkovision White Chocolate Peanut Butter Protein

Kevin Levrone’s brand sticks to the script in its approach to clear protein powder

Levrone Signature Series Clear Protein

TWP alludes to chocolate churro as one of its two upcoming flavors of All The Whey Up

Chocolate Hazelnut All The Whey Up

Thin Mint-like flavor of Select Protein returning once again this Monday

Chocolate Mint Cookie Select Whey 2025

Under Labz adds creatine and a multivitamin blend to help separate its high-calorie gainer

Under Labz Captain Gainer

Quest hits ten new products on the year with a Salsa Verde flavor of its tortilla Protein Chips

Salsa Verde Quest Protein Chips

Flavor Gang keeps the limited flavors coming in a Peanut Butter Cup cream of rice

Flavor Gang Peanut Butter Bowl O Gainz

Cellucor continues its Jolly Rancher partnership into flavors of its C4 pre-workouts

Cellucor X Jolly Rancher C4

Max Muscle makes a play in the clear protein space although it is rather pricey

Max Muscle Max Clear

Lucozade gets together with footballer Jude Bellingham for his own Ice Kick sports drink

Lucozade Ice Kick
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