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Max Muscle makes a play in the clear protein space although it is rather pricey

Max Muscle Max Clear

Lucozade gets together with footballer Jude Bellingham for his own Ice Kick sports drink

Lucozade Ice Kick

Black Market injects some metabolism and fat loss in its liquid glycerol innovation

Black Marker Cuts Pump

Enjoy The Nutrition moves into hydration with a carefully crafted competitor

Enjoy The Hydration Details

10 lucky followers to take home a box of the David Protein Bar in their choice of flavor

David Protein Bar Giveaway

Arnold Classic champion Ali Bailal becomes the first athlete of the emerging Infinis Nutrition

Inifinis Nutrition Signs Ali Bailal

Protein Works promises big flavor and a little price in The Big Little Bar

Protein Works Big Little Bar

Legendary Foods continues the innovation in a Caramel Stick Bun flavor of its Protein Sweet Roll

Legendary Caramel Stick Bun Protein Sweet Roll

Introducing Keto Brick and its performance-focused food with 90g of fat and 1,000 calories

Introducing Keto Brick

Gym Kitchen makes a pudding packed full of chocolate flavor and protein

Gym Kitchen Protein Pudding

Dubai Chocolate inspires Fitkit to create a series of three pistachio and kunafa protein snacks

Fitkit Dubai Collection
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