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Introducing the colorful newcomer We Supps with a sizeable 13-piece product lineup

We Supps Prime Iso

Jobbie infuses its peanut butter with whey in partnership with Wolves Fitness

Jobbie X Wolves Protein Spread

MuscleTech’s highly successful Creatine Chews has expanded into other major markets

Muscletech Australia Creatine Chews

Brazil’s Atomic Labs makes a third protein powder made from ground peanuts

Atomic Labs Peanut Protein

Goodles releases gluten-free versions of its bulk pasta but they’re about 38% more per box

Goodles Gluten Free Pasta

Cookie Dough and S’mores expand the menu of Per4m’s popular protein powder

Per4m Whey Protein Smores And Cookie Dough

1st Phorm’s limited run camouflage reskin of its Orange Sunrise energy drink is back

Return Of 1st Phrom Camo Orange Sunrise

Rocka looks to deliver a Kinder Bueno like experience in its latest protein treat

Rocka Nutrition Waffle Protein Bar

Batch 27 pre-workout gets a facelift, moves into a smaller bottle and lands a fresh new flavor

Tc Nutrition Repackages Batch 27 Pre Workout

Retailer promotes its all-new house-brand protein as the best value competitor out there

Predator Whey

C4 Whey Protein drops to $35.99 per 2lb and $66.39 per 5lb in Cellucor’s direct sale

C4 Whey Protein Launch Deal
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