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Cinnamon Bun and Chocolate Brownie join the menu of Huge’s cost-competitive protein powder

Chocolate Brownie Huge Whey

Shot giant 5-Hour Energy makes a few changes for its 2024 rebrand

5 Hour Energy Shot 2024 Rebrand

Premier Protein miniaturizes its popular beverage and squeezes 22g of protein into it

Premier Protein Shake Mini

Fitness Junkie comes to market in Sweden with straightforward cost-competitive products

Proteinbolaget Fitness Junkie

Vilgain more than doubles its Coconut Bites menu with Tropical, Cherry and Cocoa

Vilgain Three More Flavors Of Coconut Bites

Celsius reveals its citrusy Orange Rush flavor and begins rolling it out across Sweden

Orange Rush Celsius Energy Drink

Optimum offers a refill bag of Gold Standard that uses 85% less plastic than its traditional tub

Optimum Nutrition Gold Standard Refill Bag

Cookie Dough begins showing up on shelves for Premier Protein’s reliable protein shake

Cookie Dough Premier Protein Shake

Quamtrax provides 11g of protein in its creamy hazelnut bar wrapped in wafer and chocolate

Quamtrax Nutrition Protein Crock

Denmark’s State Energy puts its functional beverage formula into a more traditional can

State Energy Drink In A Can

Bodybuilding.com adds a gaming line to its growing collection of house brands

Bodybuilding Remix Nutrition

Lemon, apple and elderflower come together for NOCCO’s newest flavor of Focus

Grand Sour Nocco Focus
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