Over the past year Athletic Xtreme have been launching supplements with a look that might be rather foreign to fans of the brand. Previously their website, as well as a number of their remaining products, carried a very graphically intense theme. Busy imagery, a wide color palette, and bold display fonts were what Athletic Xtreme used to draw in customers. However with each passing release the brand are increasing the number of supplements wrapped in their new red and white theme. The fresh two color layout gives the range a much more modernist appeal much like Gaspari, Athletic Edge, and the unloved Beast rebranding. The latest product from the company Mass FX Black, is the odd one out featuring a black and red theme with white accents. Slowly but surely Athletic Xtreme are getting their entire lineup recolored with only six supplements currently not wearing the updated look.
