While Muscletech’s Mission1 protein bar has still yet to be released, or at least show up anywhere. Today the brand has launched a website entirely dedicated to the supplement where it does look like the Mission1 bar is going to be more than just another product. Not only does the site give you all the necessary details on Mission1 and its three flavors, but it also has links to social media accounts created for the bar, as well as a contest rewards area.
As great as it is to see all the macros and unconfirmed details for Mission1, such as 6 to 8g of fat (2 to 4g saturated) and between 190 to 210 calories. It is the overall idea that Muscletech is pushing Mission1 as a standalone supplement that’s most interesting. Much like BPI did with Funnbar and Controlled Labs look to be doing with Venture Bar, Muscletech has put in a lot of effort to make Mission1 stand out from all its others. The website really shows that, almost like the product’s a spin off more than apart of the Muscletech family.
Something else that we can’t help but point out and feel really shows you who Muscletech is trying to compete with, is the Mission1 hashtag. On the dedicated site there is a rewards page that will eventually be a place where you can earn points and redeem for swag and supplements. It is on there where you will see the hashtag #onamissioncontest. While it does have great relevance to the name of the bar, it’s also pretty much the same as Quest’s commonly used hashtag #onaquest.
Overall it looks like Mission1 is going to be a major release for Muscletech. The brand has put together a great bar based on its macros and long list of highlights, and has shown just how big it plans to go. Be sure to check out the website out for yourself at mission1bar.com and expect to see the product on shelves later this month.
