Mountain Joe’s was one of the many brands that made some major changes in 2020, despite everything that went on, with more than just a rebrand. The UK company completely revamped its line of functional foods giving it a new look and a whole new selection of products, dropping the original snack that made it so popular in its high-protein rocky road.
Mountain Joe’s relaunched with an oat-based protein flapjack, the delicious protein millionaire, and a protein-packed brownie, which we can confirm first hand is rich and incredibly sweet. Tomorrow, the brand is introducing its first new product since the arrival of its revamped lineup, and it is not a flavor extension of any of its current three protein treats.
All we know is Mountain Joe’s is welcoming an entirely new product type separate from its flapjack, millionaire, and brownie bars, although, despite the different format, it will keep with the brand’s theme of being healthy and high in protein.
