Mountain Joe’s has unveiled the entirely new product we posted the teaser for yesterday, and as suspected, it is something quite different from the UK functional brand. With a high-protein, oat-based flapjack already in its lineup as well as its crunchy millionaire bar and rich, protein-packed brownie, there weren’t many directions left for it to go, but it has found one.
Mountain Joe’s fourth overall product is a plant-based, vegan-friendly granola-based protein bar, packing 12g of protein and low in sugar. It’s a fitting addition to the family as it should provide a separate experience consistency wise compared to the brand’s other functional foods. It is made with jumbo oats, various seeds, and dried fruits like apricots and cranberries.
Hearing the different ingredients Mountain Joe’s has squeezed into its granola protein bar make it sound like a reasonably wholesome, sweet and fruity on-the-go snack. We have tried all of the brand’s other products since its major relaunch last year and were impressed with each of their unique, individual experiences, which we imagine to continue with this one.
