When it comes to rebranding an entire line, it is definitely easier for newer brands or those with a smaller selection of supplements, even more so if they’re not widely distributed. Larger companies have a much harder time or are at least more gradual, as it tends to take a lot longer to sell out of certain products and replace them with the new look, then roll that out in all of the places it is available.
Based on that, it is impressive to see when major brands go through with a makeover, which is apparently what the European giant Body and Fit has been working on over the past year or so. The popular retailer and supplement brand has come out and announced it is rebranding its incredibly extensive selection of sports supplements and functional foods in the very near future.
Body and Fit has made the announcement alongside a preview of its on-the-go protein snack, Smart Bar Crunchy, wearing the brand’s fresh new look, and it is pretty different from the original. Body and Fit has opted for a cleaner, brighter label design that drops the mix of blue and white in favor of a mostly white theme with a touch of yellow and a picture of the product under the wrapper.
Smart Bar Crunchy is just the first item featuring Body and Fit’s new look for 2021, with the company saying it’s completely renewed its brand identity, and fans will soon be able to see and appreciate it everywhere.
