The fitness apparel company NEBBIA, hugely popular in Europe, has put together a special edition collection of clothing in partnership with the Mr. Olympia. The line is called the 1965 Collection, as it has been designed and inspired by that very year, when the first-ever Mr. Olympia competition took place and the first-ever Mr. Olympia was crowned in Larry Scott.
NEBBIA officially released its 1965 Collection a couple of months ago, but with the 2021 Mr. Olympia happening this weekend in Orlando, Florida, what better time for it to be highlighted. The series is made up of men’s tees, tanks, hoodies, shorts, pants, and leggings, all featuring the NEBBIA and Olympia logos, alongside the year the entire 1965 Collection is based on.
Some of the items feature the phrase “Back To The Golden Age Of Bodybuilding”, which once again is the inspiration behind NEBBIA and the Mr. Olympia’s 1965 Collection. You can check out the complete lineup for yourself on the brand’s website, with pricing starting as low as €38 (44.07 USD) and going as high as €111 (128.72 USD) for the Unlock Champion Hoodie.
NEBBIA has also been running some golden age-inspired marketing powered by images with fitting athletes such as Classic Physique competitor Terrence Ruffin and legendary bodybuilder Robby Robinson. You can catch all of that on the brand’s social media platforms and in its online store in the section dedicated to the 1965 Collection.