Sports nutrition brands have hit the dedicated hydration category thick and fast this past year, with many small, mid, and large-sized companies getting in on the trend. Efectiv Nutrition is one of the latest to put something together for the specific space, introducing the premium Performance Hydration, which it plans on launching sometime soon.
Efectiv Nutrition’s Performance Hydration is indeed a premium competitor in the hydration category, featuring more than your typical blend of electrolytes. The UK-based brand has packed the supplement full of B vitamins and electrolytes but alongside that is what separates it from the pack. Efectiv has also included a gram of taurine and a full 50mg of the premium and proven performance and endurance-supporting Senactiv.
All of the ingredients combine to support hydration and performance, once again, making Performance Hydration more than your typical entry in the growing category. Efectiv Nutrition is planning to roll out the supplement shortly in its local UK market with three flavors to choose from and double the usual amounts of servings at a total of 60 per tub.
