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Costco lands an exclusive David Protein Bar variety box that’s just $2.08 per barCostco lands an exclusive David Protein Bar variety box that’s just $2.08 per barConor McGregor introduces his MAC Energy Drink powered by Cognizin and goBHB ketonesConor McGregor introduces his MAC Energy Drink powered by Cognizin and goBHB ketonesKevin Levrone ends his long-term partnership with Fitness Authority due to unethical business practicesKevin Levrone ends his long-term partnership with Fitness Authority due to unethical business practicesBarebells Protein Bar in the U.S. gets an all-new summery flavor in Orange CreamsicleBarebells Protein Bar in the U.S. gets an all-new summery flavor in Orange CreamsicleUnmatched puts its distinct twist on the creatine HMB trend in PeptisizeUnmatched puts its distinct twist on the creatine HMB trend in PeptisizeBarebells layers strawberry sauce and strawberry pieces in the delicious new flavor of its Soft Protein BarBarebells layers strawberry sauce and strawberry pieces in the delicious new flavor of its Soft Protein Bar
Hydration

MTN OPS uniquely recreates Horchata in a limited flavor of its hydration supplement

1 min read
Mtn Ops Horchata Hydrate

Joluca releases its first non-drinkable product in an electrolyte-based effervescent formula

2 min read
Joluca Electrolytes Tablets

Tropicana brings on the fast-growing XO Fitness and its selection of performance products

2 min read
Xo Fitness Gets Into Tropicana Fitness

Celo goes down the path of supplements in a hydration product with creatine or glycine

2 min read
Celo Nutrition Hydrate Recover

Lost & Found introduces its first-ever supplement in a unique hybrid powder innovation

2 min read
Lost And Found Loaded Water

Capri-Sun tries its hand at a hydration drink and packs it with 80mg of electrolytes

2 min read
Capri Sun Shoot April 2026

Growing brand Ember Labz carries its formulation ability into hydration with Ascend

2 min read
Ember Labz Ascend

Fayn to debut its entry in the hydration market at this year’s FIBO Expo

2 min read
Fayn Electrolytes Plus

Nuun blends electrolytes, caffeine and B vitamins in its newest dissolvable tablet product

2 min read
Nuun Hydration Energy

Jet Social debuts a very different look alongside its all-new Lemonade flavor of Rocket Hydration

1 min read
Jet Social Lemon Rocket Hydration

Wolf puts over a gram of electrolytes in its great-value hydration product packed with 60 servings

2 min read
Wolf Hydrate

Protein cookie dough innovator Adonis jumps in the competitive hydration category

1 min read
Adonis Hydration Drink Powder
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