The long-awaited and highly-anticipated launch of Applied Nutrition in the US is almost here, and is expected to arrive within the next couple of months. The brand is bringing a couple of products stateside, including a reformulated version of its stimulant-backed and comprehensive All Black Everything or ABE Pre-Workout, and the tasty and advanced ABE Energy Drink.
Applied Nutrition in the US, led by supplement industry veteran TJ Humphreys, has now revealed that energizing workout products aren’t all it has planned for its takeover. The brand recently sampled various flavors of a high-quality, premium protein powder, confirming the samples were indeed enjoyable and saying that a protein powder is a part of its American strategy.
Internationally, Applied Nutrition has a strong and robust selection of protein, with a blend-style supplement, premium whey isolate, fruit-flavored options, a beef-based product, casein, and more. We’re not sure if it is any of those that’ll be taking the position of protein powder for Applied in the US or if we’re getting something completely new like an ABE Protein Powder.
