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Applied opens an office in Dallas an appoints TJ Humphreys its CEO in the US

Applied Nutrition International Office

Applied Nutrition made an absolutely massive announcement at this year’s Stack3d Supplement Expo in July, revealing that it is making its way to the highly competitive US market later this year. The brand is still aiming for somewhere around November and December, which is not too far away, and this week it has an update to build even more momentum going into that highly-anticipated debut.

Applied Nutrition has officially opened an international office in Dallas, Texas, which will be the base of operations for its rollout in the US in a few months from now. Alongside the announcement of the office in Texas, the well-established sports nutrition brand has revealed who will be taking the lead in America, and it is none other than supplement industry veteran and ProSupps owner TJ Humphreys.

TJ Humphreys has proven he knows what it takes to make a brand successful, pushing ProSupps to the heights that it is, and making him the ideal CEO for Applied Nutrition’s entry into the US. More details on the UK-based supplement company’s big launch will be shared closer to its arrival, with things like what products we’re getting, flavors, alternative formulas, and where you can get it all.