Functional food company Mountain Joe’s made a massive amount of noise in 2022 with what was probably one of the most hyped launches in the world of protein snacks and treats for quite some time. The creative brand debuted its simply named Mountain Joe’s Protein Bar, heavily promoted as potentially being the best-tasting bar on the market, and it did a great job following through on that hype.
The Mountain Joe’s Protein Bar is moderately sweet, with accurate flavors in each of the product’s tasty options, and it comes with some memorable softness, making it easy to eat and enjoy. It wasn’t too long after the launch of the on-the-go snack that the brand added another couple of flavors, and now just a few months on from that, Mountain Joe’s is back, giving more to the product with new branding.
Mountain Joe’s is starting the New Year with a newly branded Mountain Joe’s Protein Bar, which keeps everything on the inside the same, with some tweaks on the outside. The product has remained fairly familiar, not making any drastic changes, shifting a few details around, updating and enlarging the logo, and toning down the flavor graphics a bit, with the tweaks already reflected at mountainjoes.co.uk.
