Muscle Nation in Australia is releasing a new family of products exclusive to the major supermarket Coles and its huge two-and-a-half thousand stores across the country. More interestingly, the set of items doesn’t involve any of your traditional sports nutrition supplements nor any common functional formats; they’re actually going to give the brand a presence in a completely different aisle.
Muscle Nation has created a collection of baking chocolates that offer significantly different nutrition and benefits compared to the usual chocolate you’d go to for baking any sort of sweet treat. There is Baking Chocolate, available in a protein-packed variant with 27.6g a block and a vegan-friendly alternative made with oat milk, and the button-sized Baking Melts, with 27.6g of protein a bag.
Basically, the Muscle Nation Baking Chocolate and Baking Melts give fans the ability to heighten the protein of their baking creation or keep it vegan-friendly with the oat milk Baking Chocolate. They’re interesting products, to say the least, but most impressively, as mentioned earlier, they put the brand in a completely different part of Coles’ supermarkets, which will certainly improve its reach.