Under the giant Pepsi booth at the NACS Show this week is its major energy drink player in, Rockstar, which has brought a completely new innovation to the show that puts it into a different area of the category. At the annual convenience convention, the beverage brand is introducing its Rockstar Focus energy drink, a product that falls right in line with the likes of C4 Smart Energy, the recent Beyond Raw Lit Charged, and the powerhouse newcomer Gorilla Mind Energy Drink.
The Rockstar Focus energy drink doesn’t feature a large amount of caffeine, coming in at 200mg a can, similar to those competitors mentioned above; in fact, that is precisely how much C4 Smart Energy has per can. Other ingredients the brand has thrown into Rockstar Focus to ensure users get enhanced focus as well as increased energy, include B vitamins, taurine, guarana, and the star of the show, called out on the face of the beverage in lion’s mane mushroom extract.
Adding to the list of highlights in the Rockstar Focus energy drink, there is absolutely no nutrition in the nootropic beverage, with zero sugar, carbohydrates, and calories. That goes for all three flavors of the product in Orange Pineapple, Lemon Lime, and White Peach, which are rather light on flavor and have an earthy touch on the backend but are certainly drinkable. Rockstar Focus is expected to be hitting the market shortly and will add another dimension to the vast Rockstar catalog.