The industry-level NACS convention that went down in October of last year was full of exciting announcements from major competitors and innovators all across the energy drink category, especially those that come under the Monster Beverage banner. Monster had a lot of new products and flavors to show, including three tastes under its Reign brand and those were Sour Gummy Worm Reign Total Body Fuel, and, for the smaller, lighter caffeinated, and clean Reign Storm there was Citrus Zest and Guava Strawberry.
While stopping by the Monster booth at NACS, we were told the upcoming Reign products would be making their way out into the market in the first month of the New Year, and being the genuine giant that it is; Monster has indeed followed through on that promise. Reports are coming in of Sour Gummy Worm Reign Total Body Fuel and Citrus Zest and Guava Strawberry Reign Storm showing up in convenience stores and supermarkets all over the place, so if they’re not at your favorite stockist yet, they should be soon.
