Finaflex’s original Oatmeal Protein Pie is one of the most unique functional foods we’ve seen come along in many years, taking two oat-based cookies, putting a layer of creamy filling in the center, and squeezing them together. The result is a delicious, wholesome protein snack that’s similarly high in carbohydrates, obviously, due to oats being such a major ingredient. The product has spawned a host of flavor extensions across the years, and the latest development is about to see it undergo a rather large shift.
Oatmeal Protein Pie is getting ready for a rebrand, but it is so much more than your typical new look and feel. The functional food is being put under a brand named Redfine Foods, and with that is going to come a complete makeover, where Oatmeal Protein Pie is moving to a more colorful, flavor-heavy design. The product won’t be alone at Redefine Foods as Finaflex’s other protein snack, the delicious and authentic Moon Pie collaboration, Power Pie, is also making the move and being entirely rebranded.
Redefine Foods is essentially becoming the home of Finaflex’s original and innovative protein snacks, starting with Oatmeal Protein Pie and Power Pie. The chocolate-covered treat that is Power Pie, and newly named Protein Pie with its new look, will remain an authentic collaboration with Moon Pie. There is also going to be a new flavor available for Oatmeal Protein Pie as it transitions to Redefine, and like Moon Pie, it’s an authentic collaboration with a sweet and smooth Skippy Peanut Butter Oatmeal Protein Pie.
The official launch of Redefine Foods and the rebranding of Oatmeal Protein Pie and Protein Pie, is happening very soon over at redefinesnacks.com. You’ll presumably be able to purchase all of the top-tasting products directly through there and see them in stores shortly after. As for the products themselves, as far as we know, they’ll be as enjoyable as always, carrying over the same experiences, except in the case of the Skippy Peanut Butter Oatmeal Protein Pie, which is a completely new flavor.