Valio is a Finland-based dairy company that produces and exports a wide range of milk-based foods, ingredients, and functional nutrition products. While it supplies dairy ingredients globally, Valio also sells its own branded products throughout Europe. In its home market and neighboring countries, you’ll find the likes of the ProFeel Protein Milkshake with 25g of protein a bottle and the incredibly realistic ProFeel Protein Dessert and Pudding.
The international giant Valio is now launching its house brand ProFeel here in the US, starting with its incredibly delicious ProFeel Protein Pudding. This is a common type of functional food in Europe, especially in the Nordic countries. We’re finally going to get a taste of that stateside as ProFeel Pudding is hitting the market here with 17g of protein per pot, just 9g of carbohydrates, 7g of that sugar, none added, 2.5g of fat, and 130 calories.
The protein-to-calorie ratio of Valio’s ProFeel Protein Pudding in the US is pretty impressive, beating out your standard protein bar, as if you scale it up to 20g, the balance comes out at 152 calories. Assuming the brand has kept that original taste and texture, this is something that’ll most definitely have an impact on the market. Valio is rolling it out in a variety of flavors, with a traditional Chocolate, Mint Chocolate, and salty Creamy Caramel.
