Partnering with major movies and even TV series has become a popular thing to do, where a health and nutrition brand gets together with a title that’s just dropped or about to drop and creates some collaborative marketing and sometimes actual products. The alkaline ionized water company Actiph in the UK has done precisely that, and it has got together with one of Hollywood’s highly-anticipated titles in the sequel and Marvel Cinematic Universe entry, Deadpool & Wolverine.
The third film in the Deadpool franchise, again, named Deadpool & Wolverine, is blasting its way into cinemas in about five weeks, here in the US and in Actiph’s home country of the UK, and in the lead-up to that, the brand will be posting up advertisements involving its alkaline ionized water and Deadpool. Stores will have even more collaborative efforts, with special edition packaging of Actiph’s signature bottled water featuring the movie’s key characters, Deadpool and Wolverine.
Similar to the Deadpool & Wolverine’s presence in cinemas, Actiph’s alternatively branded bottles of alkaline ionized water won’t be around for long. They are a limited time thing, so get them while you can, and be on the lookout for some prize-packed giveaways, as that is also said to be a part of the blockbuster collaboration.
