A couple of months ago, Ghost shocked the industry with a surprise return to the ready-to-drink protein market in an all-new canned beverage packing 25g of complete and quality protein. Not only was the product concept big news, but it was previewed in an authentic flavor, in collaboration with the iconic Yoohoo chocolate milk. Ghost has now shared details on exactly when you’re finally going to be able to get your hands on the delicious innovation.
On Monday of next week, for Ghost’s milestone of a tenth anniversary, there is going to be an extra-long, 12-hour Secure-A-Can opportunity for the promising Yoohoo Ghost Protein Drink. Between the hours of midday Central Time all the way through to midnight, fans will be able to get a bottle of the ready-to-drink protein for free; you just need to cover shipping. That is eventually going to be followed by in-store availability months later, in August.
The partnership with Yoohoo is going to make for a powerful return for the Ghost to the ready-to-drink protein category, and knowing this is its second time tackling the category, we have high hopes for the taste. As mentioned, the two-time Brand Of The year’s product will provide 25g of protein from quality dairy sources in a compact 11oz can, and the carbohydrates, sugar, and fat are at an absolute minimum for a lean calorie count of just 120.
