Authentic collaborations have a proven track record of being able to bring a boatload of attention to a brand and product, regardless of whether it’s something that’s already well established and has a strong audience. The right collaboration has the power to take things up a notch, no matter the situation, and that is exactly what we have here from the legacy protein bar maker One Brands, which has teamed up with two iconic treats in Reese’s and Hershey’s.
Both Reese’s, known for its legendary peanut butter cups, and Hershey’s, known for its on-point chocolate bars, are owned by The Hershey Company, so it makes sense that One Brands has pulled the two partnerships together for a single launch. The extensively experienced protein snacking specialist has teamed up with the two to create an authentic Reese’s Peanut Butter Lovers flavor of the high-protein One Bar and a Hershey’s Cookies ‘N’ Creme One Bar.
The Reese’s Peanut Butter Lovers One Bar aims to provide a tasty Reese’s Peanut Butter Cup-like experience, and it is made with actual Reese’s peanut butter to ensure that. The same goes for the Hershey’s Cookies ‘N’ Creme One Bar, shooting for a taste like the legendary Hershey’s Cookies ‘N’ Creme chocolate bar, being made with Hershey’s cookie bits.
One Brands’ massive authentic protein bar collaborations look and sound absolutely delicious and keep close to the One Bar’s nutrition profile with 18g of protein a piece, 25g of carbohydrates with only 3g of that sugar, 9 to 11g of fat, and 230 to 250 calories. The functional brand is going to be making its Reese’s Peanut Butter Lovers One Bar and Hershey’s Cookies ‘N’ Creme One Bar available all over the place in single bars, packs of four, and the usual box of 12.
