In exactly one week, Lionel Messi’s highly-anticipated entry into the sports drink category, Más, is going to be making its way to market in a two-pronged approach. For easy access from anywhere in the US and Canada, the brand’s line of hydration and performance-supporting beverages will be available for purchase directly at masbymessi.com. In fact, if you head to that website before the debut, you can sign up for access to a commemorative launch pack with a variety of flavors and a letter from Messi.
The other side of the availability of Lionel Messi’s sports drink company Más is physical retailers, specifically convenience stores, and the newcomer is not going to be short on that. The brand is promising to follow the release through its website, with presence in coolers at the giant 7-Eleven and its many locations across the country. Más and its various flavors and sizes will also be available at equally significant supermarkets, including Walmart and Publix, both making it incredibly easy to find the brand.
As confirmed earlier in the week, Más by Lionel Messi is launching in four flavors, each inspired by times of Messi’s life with Orange D’or, Berry Copa Crush, Limon Lime League, and Miami Punch, and it’s coming in 16.9oz bottles as well as a more compact 12oz can. At its core, it is a sports drink, featuring a variety of key electrolytes to support hydration plus vitamins, antioxidants, almost no sugar, and low calories.
