Sports drink newcomer Más by Lionel Messi officially touched down and became available for purchase here in the US last month at convenience stores and supermarkets all across the country, as well as online directly through the website masbymessi.com. The beverage is all about enhancing and supporting better hydration, performance, and recovery, and recently, its more compact variant made its way to shelves with a sleek and fizz-free 12oz can with the same contents and flavors as the standard 16oz bottle.
One of the things Lionel Messi’s Más promised before it hit the market was that it would be tackling North America as a whole, releasing in the US as well as Canada, a massive undertaking for a new entrant in the category, although it does have the Mark Anthony Group behind it. Today, the brand is following through on that promise and making its debut in Canada over at masbymessi.com under its respective tab, and it is launching in the same exact fashion with a special edition Commemorative Variety Pack.
For those who remember, Más by Lionel Messi was introduced to the US through its online store in a Commemorative Launch Pack where you get three bottles of each flavor of the sports drink in an eye-catching box plus a printed letter from the man himself. It is that same bundle that is kicking off the beverage brand’s debut in Canada, and you can get in on it yourself, but be quick, as there aren’t many.
Lionel Messi and Más will eventually be available beyond masbymessi.com on shelves and in stores; however, the region-specific website is the fastest way. Canadians can experience the brand and its sports drink in the exact same way as Americans, as the formula is very much the same with a selection of electrolytes, vitamins, low sugar, and just ten calories; the same four flavors in Miami Punch, Berry Copa Rush, Limon Lime League, Orange D’or; bottles and cans are due to be available, and the sports drink has a dual language packaging so it can be sold in Canada.
