Bloom came out with an energy drink last month, and it is quite a unique, standout competitor. For those that missed the big announcement, the lifestyle giant rolled the Bloom Sparkling Energy Drink into Target, featuring a blend of Sunfiber prebiotic fiber, the Oligonol lychee and green tea extract blend for weight management, apple cider vinegar, ginseng, theanine, and 180mg of natural caffeine. Again, it is a unique offering, which most definitely isn’t easy to do in a category as saturated as energy drinks.
We have Bloom and its multi-benefit functional beverage in headlines here today as the team has shared a brief look into how successful the Bloom Sparkling Energy Drink has been, and it’s as massive as you’d expect. With the unique blend of ingredients for gut health, digestion, weight management, and smooth energy, the brand has managed to sell through an eye-watering one million cans in its first month on the market, which is even more impressive based on the fact it’s exclusively available at Target.
When the Bloom Sparkling Energy Drink does eventually go elsewhere, whether that be other major supermarkets, specialty health retailers, or convenience stores like 7-Eleven and Circle K, it will undoubtedly find even more success. Selling at $2.59 a can, the million cans should be well over two million dollars in sales in just a month, so clearly, the beverage is off to a great start, and we imagine the longer it’s out there, the more newcomers that find it plus Bloom’s already extensive fanbase.
