Hardcore and incredibly long-running supplement company Animal, the brand behind the legendary pack-style multivitamin Animal Pak, has a great association with powerlifting and strength performance sports. This is incredibly evident when seeing the Animal Cage in person or in any of the videos floating around out there. For 2024, the brand is further diving into that side of things with its awesome Strength Challenge, where you have the chance to showcase your own strength and win big.
Throughout the end of October, fans and followers of Animal can submit their choice of a Creative Lift or a Heavy Single Lift. The latter is relatively self-explanatory, while the former is where you need to perform a lift involving ingenuity and versatility with an impressive amount of weight. A couple of examples the brand provides are a heavy reverse grip bench press or zercher squat, and just capture it on video to post to social media, which is also what’s required when entering via a Heavy Single Lift.
The Heavy Single Lift is a bit more strict, as judges will look at body weight, form, control, and focus on the three big movements: Bench, Squat, and Deadlift. It does take a fair amount of effort to enter Animal’s Strength Challenge, but the rewards are more than worth it. The legacy sports nutrition company is giving away a total of $30,000 in cash, split into three $10,000 prizes. The male and female winners of the Heavy Single Lift will get $10,000 each, and the winner of the Creative Lift will get the other.
You can read more about the sweepstakes on Animal’s website at animalpak.com, and you will have plenty of time to get involved. The official Strength Challenge page outlines specifically how to enter, including how to share to social and what hashtags to use, and anything else required to be in the running.
