KSM-66 Ashwagandha is the title sponsor once again for this year’s Supply Side West show in Las Vegas, and right at the heart of the event in the Mandalay Bay Convention Center is the powerhouse ingredient’s unmissable booth. The company has gone above and beyond for its 2024 presence, creating a walkthrough setup that takes you into each area involved in the production of KSM-66, from growing the plant on the farms through to powder and all of the processes it has in place to make it the reliable leader it is.
Tucked deep inside the KSM-66 Ashwagandha booth is a bit of a surprise; in fact, this part is headlined with that exact word “Surprise”. It is quite the surprise and potentially one of the biggest developments and announcements by the ingredient specialist since it came to market several years ago, as Ixoreal — the umbrella company — is no longer going to be a one man band. Next year, the team behind the world-renowned KSM-66 is coming out with its first-ever extension in a second botanical ingredient.
There isn’t too much detail about what it is the team at Ixoreal and KSM-66 Ashwagandha have been working on, only that it’s coming soon and it promises to be another category leader. The company will control the entire process, like with its ashwagandha, from growing to finished form for use in supplements, and we’re extremely excited to find out what is. Ixoreal has clearly shown how dominating it can be with a single ingredient, so we can only imagine how much bigger it’ll get with two in its arsenal.
