The energy drink category continues to grow year after year, and not just here in the U.S., in other major markets like Australia, the U.K., the rest of Europe, and up there in Canada. Not all rules and regulations are the same in every country, with many putting restrictions on caffeine at 200mg or less. Some places have a minimum age too, which is something that has just been introduced in Canada, specifically the province of Quebec.
Quebec has officially become the first jurisdiction in North America to place age restrictions on energy drinks, passing legislation that prohibits the sale of qualifying beverages to anyone under the age of 16. The newly approved Bill 9 defines energy drinks as products containing at least 150mg of caffeine per liter, so for a 500ml can, that’s a minimum of 75mg. The law was passed with overwhelming support and is taking effect in six months.
The legislation introduces strict controls around access, requiring government-issued photo identification for purchases while also banning online sales and vending machine distribution. Adults will not be permitted to purchase energy drinks on behalf of minors, and businesses face fines reaching as high as $62,500 for violations. The change will affect all of the big-name beverages, including Monster Ultra Zero and all sizes of Red Bull.
